About Soft Return
Soft Return was created after its founder noticed an opportunity within her design practice to help founders and organisationation with smaller budgets access to good design. We do this by utilising creative sprints and minimum viable brand strategies to ensure our clients use their resources effectively and mindfully so their energy can go toward people who need it most. Our offerings are simple, intentional and collaborative and come from a drive to use design to support not-for-profit and for-good brands and organisations that want to make a difference.
Brand Identity Design
In collaboration with you, we create intentional and foundational Branding that will set you up with a bespoke identity and design system that will set you apart and speak to the uniqueness and story behind your offering. We want to ensure that every time your target audience meets your brand, it’s love at first sight.
Foundational Brand Identity packages include Logo, Logo Alternatives, Brandmark, Colour Palette, Typography and a Foundational Brand Guide.
Following on from your Brand Identity Design we design bespoke website designs so that you can get straight into creating or updating your digital presence with your new brand. We offer custom designs, as well as Shopify and Squarespace builds depending on your needs and requirements.
We are big avocates for the power of copywriting, with how you write being an essential element in your Brand Identity. We offer Tone of Voice guidance and Key Messaging creation to further elevate your brand identity and create impact in your market.
Soft Return is for you if*:
Soft Return might not be the studio for you if:
Who we are
ALON BAUM he/him
CAITLYN SPANNER she/her
Who looks outside, dreams; who looks inside, awakes.
— Carl Jung
“I am a working mother with two small children, running a small interior design business, so for me, the task of a brand refresh just seemed too overwhelming. When I came across Becki's Design Intensive day, I contacted her immediately and am so glad that I did because now I have a new brand that I love and that is a true reflection of who I am and what I believe in.
Thank you so much Becki for creating my new branding direction, I am really proud of what we produced leading up to and on the day I can't wait to share it with my clients & design community.”
“I think it’s the perfect offering for those who want to dive right in, have a collaborative experience and work through things in a quicker time frame so that it’s easier to stay immersed in the creative mindset it takes to build a brand!”
- Olina, Carpenter by Name
“The Design Intensives are the perfect offering for any small businesses needing creative support. Becki is a dream to work with; patient, thoughtful, values driven and incredibly talented. She considers how she can hero a brand's uniqueness and values, and delivers beautiful brand identities.”
- Jess, Daily Good
- Jess, Daily Good